You are currently viewing Dentsu Malaysia Appoints Uday Desai as Managing Director of Creative to Propel Brand Transformation
Citation : Image is used for information purposes only. Picture Credit : https://asset-cdn.campaignbrief.com/

Dentsu Malaysia Appoints Uday Desai as Managing Director of Creative to Propel Brand Transformation

Prime Highlights:

Uday Desai has been appointed as the Managing Director of Creative at Dentsu Malaysia, effective January 2025.

Desai brings over 20 years of experience in brand development across APAC, MENA, and India, with a strong focus on people-centric strategies.

Prior to this role, he served as Integrated Client Partner at Dentsu Vietnam, where he successfully executed integrated strategies for global brands.

Key Background:

Dentsu Malaysia has announced the appointment of Uday Desai as the new Managing Director of Creative, tasked with advancing the agency’s creative business. With a robust career spanning over 20 years, Desai brings extensive experience in brand development across the Asia-Pacific (APAC), Middle East and North Africa (MENA), and Indian markets. His previous role as Integrated Client Partner at Dentsu Vietnam equipped him with a wealth of knowledge in executing integrated strategies for global brands across various sectors, including automotive.

Audrey Chong, CEO of Dentsu Malaysia, expressed her enthusiasm regarding Desai’s appointment, highlighting the agency’s commitment to creativity and innovation as foundational elements of its heritage. “As we continue to push the boundaries of excellence as a creative powerhouse, I am excited for Uday to take his extensive experience and passion for innovation in reimagining brand transformations for our clients,” she stated. This strategic move is aimed at reinforcing Dentsu’s position as a leading integrated brand transformation partner for both local and multinational companies based in Malaysia.

In his new role, Desai emphasized the importance of Dentsu’s principles, particularly the philosophy of “Innovating to Impact” and the collaborative approach of “One Dentsu.” He stated, “Along with the exceptional talent and cutting-edge tools that we have within our powerhouse, we are an unstoppable force of creativity and innovation.” Desai’s leadership is expected to foster an environment that not only redefines creativity but also delivers meaningful outcomes for clients and the broader community. Dentsu Malaysia’s commitment to integrated brand transformation is evident in its recent successes and strategic hires. As the agency prepares for future growth, Desai’s leadership will be pivotal in navigating the evolving landscape of advertising and marketing in Malaysia.