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Meta Launches Business AI Group to Enhance Customer Engagement for 200 Million Businesses

Prime Highlights:

  • Meta has launched a Business AI team to develop AI technologies for 200 million businesses on its platforms.
  • Former Salesforce AI CEO Clara Shih will lead the effort to engage customers more deeply beyond advertising.

Key Facts:

  • The new AI technologies will work to build deeper business-customer relationships in Meta’s apps.
  • Meta’s AI chatbot already has more than 500 million monthly active users, proving the might of AI.

Key Background:

As part of a strategic expansion to boost customer engagement in its artificial intelligence (AI) unit, Meta launched a new Business AI team. The move is part of efforts to create AI-powered tools tailored to the 200 million businesses reliant on Facebook, Instagram, and WhatsApp. With the launch of AI-powered solutions, Meta seeks to enhance customer engagement beyond simple advertisement-based engagement.

Clara Shih, a veteran AI expert and past Salesforce AI CEO, spearheads the new group. Her expertise in AI and enterprise solutions makes her perfectly suited to spearhead Meta’s business transformation with AI. Shih will be responsible for building next-generation AI technologies that companies can use to enhance customer relationships, automate, and enable communication.

This move is in line with Meta’s larger AI agenda after the success of its AI chatbot, which has seen it acquire over 500 million monthly active users to date. The firm has been increasingly integrating its services with additional AI, seeing its ability to revolutionize the manner it communicates with people. By introducing such AI functionality to businesses, Meta will have the ability to unlock new revenue streams while raising the operational efficiency of its customers.

As more AI moves to the core of business-customer interactions, Meta’s newest step is its pledge to remain ahead of the curve on AI. With its enormous user base and tech acumen, Meta is uniquely qualified to provide businesses with innovative AI solutions beyond marketing that create more robust and productive interactions.