Public Relations & Media

This industry is really about impression management, storytelling, and circulating information to influence public opinion and build relationships between organizations and individuals.

Public relations professionals strategically frame messages, interact with the media, manage reputations during crises, and execute communication campaigns to build trust and understanding.

The media component consists of the diverse conduits – from traditional print and broadcast to internet news sites and social media – through which information, entertainment, and advertising move, and that play a significant role in informing the public discourse and shaping cultural attitudes in a more splintered and rapidly evolving information environment.